Marketing Magazine’s Agency of the Year Awards 2010
Mobile Marketing Agency of the Year
2 Awards – Silver & Local Hero
Jun 10
28
Jun 10
21
POAD announces the launch of “Move by the Soccer’s Thrill”, an interesting street-level interactive campaign which involves participation of the local mass through a good mix of out-of-home media: tram shelter, billboard, taxi, outdoor TV and a shopping mall’s venue.
The campaign involves an interactive game named “足智尋寶遊” which will run from 11-24 June 2010, tapping the chief worldwide soccer event to engage and create buzz among the mass audience. The public will be invited to participate by simply answering questions on the displays at POAD’s 6 prime tram shelters and billboards via SMS. Daily prizes will be given away. Participants who submit correct answers will automatically stand a chance to enter the Grand Lucky Draw with fabulous prizes. At the same time, several different “soccer-fever taxi fleet” will shuttle around the city.
More than 1,000 prizes will be given away during the interactive game. The Grand Lucky Draw prizes include Nissan Tiida Green Sedan, LG Infinia LED-LCD TV, Citibank pre-paid credit card value, Victorinox watches, Ladyship essence extractors, Sony Ericssion mobile phones and more.
About POAD
Headquartered in Hong Kong, POAD has been the leader in rooftop neon signage and billboard advertising since 1988. Its diversified portfolio covers extensive advertising channels including billboard, tunnel, rooftop, transit, tram shelter and TV. POAD stands an unswerving commitment to excellence. With business presence in Hong Kong, Singapore, Macau and Mainland China, POAD offers best-in-class service and advertising opportunities through exceptional creativity and innovation, which helps advertisers achieve compelling brand visibility and yield lucrative returns.
Movie Express, one of the most popular movie application on iPhone and iPod touch in Hong Kong, works with Gravitas’ mobile advertising network – AMAZE to launch mobile advertising service enabling advertisers to target quality audiences.
Movie Express is the only iPhone application supports mobile ticketing for both Broadway and UA cinema circuits, plus providing iPhone users with the latest movie and cinema listings, movie trailers, ratings and reviews.
iPhone users can buy the movie tickets via their iPhone. Additionally, this application enables users to locate the closest cinemas and find out the movies playing there.
“The core demographic of the Movie Express app now targeting is iPhone users who enjoy movies and find themselves interested in official free promotional tickets and premium. We expect that Movie Express will not only serve customers with unprecedented convenience, it will also drive the sales of cinema tickets through mobile.” said project manager of Gravitas.
Download “Movie Express (Hong Kong)” in App Store for FREE now!
http://itunes.apple.com/hk/app/id336760445?mt=8
About Gravitas
Gravitas Limited is a leading mobile marketing company in Asia. Since 2003, Gravitas has served over 100 local and international brands, organizations and media which are Fortune 500 Companies, Listed Multinational Corporations and Renowned Local Groups. Equipped with experience in the industry and cutting edge technology, Gravitas provides clients unique marketing strategies through mobile and execute over 1,000 successful campaigns in the last 7 years.
In 2009, Gravitas iPhone productions are being recognized in the region. “Mobile Sports Coach” received “Creative WiFi application Award” issued by Hong Kong Wireless Technology Industry Association & “CLARINSMEN News Express” won Best Mobile Campaign Award at Asia Interactive Award 2009.
Kipling always stands at the peak of the trend. Kipling works with Gravitas for reaching out potential customers through a quality game, KipMonkey on iPhone.
“KipMonkey” is a match-three puzzle game, with an accelerated interaction and brilliant visual effects by using famous Kipling’s mascot G*rilla Girlz monkey. The higher the level, more colors and combinations appear to challenge the players. Top players are listed on the world map in global leader-board. You can be the one who stand at the top of the world!
“We are glad to provide consultancy on mobile marketing for the international brand Kipling again. Kipling presents in the right context while taking advantage of the viral push that free quality games get on the App Store in 80 countries” said project manager of Gravitas.
Download “KipMonkey” in App Store for FREE now!
http://itunes.apple.com/us/app/kipmonkey/id370536154?mt=8
About Kipling
Kipling nowadays plays a part in the everyday life of more than 35 million women in more than 55 countries throughout the world. The company is established in Antwerp (Belgium) and is part of the ‘Outdoor’ group of the VF Corporation, a world player famous for its well-known brands, such as Eastpak, Jansport, Napapijri, Reef, The North Face and Vans.
About Gravitas
Gravitas Limited is a leading mobile marketing company in Asia. Since 2003, Gravitas has served over 100 local and international brands, organizations and media which are Fortune 500 Companies, Listed Multinational Corporations and Renowned Local Groups. Equipped with experience in the industry and cutting edge technology, Gravitas provides clients unique marketing strategies through mobile and execute 1,000+ successful campaigns in the last 7 years.
In 2009, Gravitas iPhone productions are being recognized in the region. “Mobile Sports Coach” received “Creative WiFi application Award” issued by Hong Kong Wireless Technology Industry Association & “CLARINSMEN News Express” won Best Mobile Campaign Award at Asia Interactive Award 2009.