AMAZE Mobile Media celebrated its first anniversary on 2 Dec. 2010 in The Mira Hong Kong and shared the latest trend in mobile advertising with the industry professionals.  With the increasing popularity of smartphones, more corporations and publishers are creating their mobile sites as well as applications.  There is no doubt about the impact of mobile media can bring on advertising business, the question advertisers should really think now is how they could make use of the mobile media to build their brand and distinguish their products from the rivals.

AMAZE stands for Asia Mobile Ad-Serving Ecosystem, since 2009, it aggregated a host of quality mobile advertising network with a full spectrum of mobile advertising services including SMS/MMS Advertising, Location Based SMS/MMS Advertising, Appvertising, Display Ad on Mobile Site and Mobile Social Media Advertising.

Increasing Popularity of Mobile Advertising

Initially some advertisers took a wait-and-see approach when it came to mobile advertising, but in just one year, AMAZE Mobile Media network have served over 500 million mobile banner Ad Impressions.  This is an amazing number as the network aggregated the best quality audiences and this proved the excellent result achievable from AMAZE.  Now the advertisers are much more proactive to deploy their campaigns via mobile as they visualize the concrete campaign result via AMAZE.

Ricky Chu, the Founder and Managing Director of AMAZE Mobile Media said that mobile advertising is getting more and more important with the increasing popularity of mobile phone application.  “A lot of iPhone and Android applications are available now and the market is becoming very competitive.  Marketers demand an effective means to promote their mobile application,” he added.  Many corporations already started to place mobile ad in popular mobile applications, on the one hand to promote their brand and new products and on the other hand to promote their services enabled by mobile phone, for examples, a lot of banks are already promoting their mobile banking services aggressively via mobile advertising.

Advertising Becomes the Main Revenue Stream for Publishers

A research found that user paid download for applications such as game and ringtones have recorded a sharp decrease of 20% last year.  However, the download of free application has surge for 40%.  Therefore, mobile advertising will become a major revenue stream for mobile application developers.  Penny Wong, Head of Sales and Global Alliances of AMAZE Mobile Media explained, if the application is of good quality, have great potential and with clear target users, even it is a small application developing company or individual developer, they can join a renowned mobile media network that can bring them immediate advertising revenue.  “Good quality mobile advertising network already aggregated a host of high quality advertisers. We can help these app developers to earn advertising revenue immediately.  When the applications become more popular, we can offer more ad impressions so the publisher can earn more.  This certainly is a win-win arrangement.”

Impact of Mobile Technology on Advertising Business

Mobile technology is like the successor of television and computer, could definitely bring a big impact to the media industry. “With the advent of 3rd screen era, more and more publishers look for ways to monetize their property and at the same time, marketers also need a quality and reliable marketplace to reach their audiences via mobile. AMAZE bridged the gap perfectly by providing a professional Mobile Advertising Network with meticulous reports and metrics,” said Ricky Chu, the Founder and Managing Director of AMAZE Mobile Media, “we expect the number of our client and revenue will grow by at least 100% and 200% respectively in 2011.”

Apart from iPhone (iOS) and Android operating systems, AMAZE Mobile Media predicts other systems such as Blackberry, Symbian and Window Phone 7 will also catch up on the mobile advertising space, Penny Wong continued, “This creates more and more options for the advertisers to target their audiences and AMAZE Mobile Media will get ready with the technology and the process that allow publishers and advertisers to reap the benefits from all these mobile platforms.”

About AMAZE Mobile Media

AMAZE Mobile Media, a fully owned subsidiary of Gravitas Limited, provides a marketplace with an extensive network of quality mobile advertising inventories in Asia. Through AMAZE’s advanced ad inventory management and ad serving technology, marketers can execute innovative mobile marketing campaigns to reach on-the-go audiences with excellent result and return on investment.  For more information, please visit www.amazemobilemedia.com